The Louisiana Society of Hospital Public Relations and Marketing (LSHPRM)
honored four North Oaks initiatives as best in state at the 32nd annual
Pelican Awards program on Oct. 11 at the Crowne Plaza Executive Center
in Baton Rouge.
The society also presented a Golden Pelican Award to Print & Production
Coordinator Pam Cantrelle as Graphic Designer of the Year.
The health system’s website, www.northoaks.org, was recognized as
the best in the state with the Pelican Award for “Web Initiatives—Multi-Hospital
System.” The redesigned, interactive website launched in October
2012 and achieved a 111 percent increase in traffic in less than 6 months.
In June 2013, a mobile version of the website was released.
Also winning Pelican Awards were two items created to promote the Open
House for the expansion of North Oaks Medical Center in November 2012.
The Open House Invitation earned the Pelican Award in the “Invitations
& Cards” category for hospitals with more than 150 patient beds.
Earning a Presentation Pelican Award was a 2-minute highlight video of
the community celebration for the expansion. The video artfully encapsulated
the 2 ½ hour event as an expression of appreciation to the 1,000+
guests who attended.
“Care as Unique as You Are” was the message of Magnolia Obstetrics
& Gynecology Clinic’s Pelican Award-winning direct mail campaign.
The piece was mailed in March 2013 to promote services in conjunction
with expansion of the practice from one to two locations (Hammond and Walker).
Pam Cantrelle, an 8-year member of the North Oaks team, was honored for
her passion for innovation, creativity and community service. Her nomination
described how her ability to generate and introduce creative ideas enhanced
the celebration surrounding the expansion of North Oaks Medical Center
in November 2012. The expansion symbolized a “new direction”
in health care for the region with a focus on patient privacy, advanced
surgical services and a rapidly growing medical staff. In addition to
her role as North Oaks’ Print & Production Coordinator, Pam
serves as a board member—and was recently installed as chairman-elect—for
OPTIONS, Inc., a non-profit organization that helps those with disabilities
live and work in the community. She also is a 2012 graduate of Leadership
Tangipahoa, a yearlong program that provides emerging leaders with insight
about the inter-relationships of community systems.
LSHPRM is an affiliate society of the Louisiana Hospital Association. Each
year, LSHPRM sponsors the Pelican Awards to recognize and encourage improvement
in quality, effectiveness and impact of hospital communications, public
relations and marketing.