The North Oaks Business Development team garnered four Pelican Awards at
the Annual ThreeSixtyEight Pelican Awards hosted by the Louisiana Society
for Hospital Public Relations and Marketing (LSHPRM) Nov. 9 at the Baton
Rouge Marriott.
The society also honored North Oaks Marketing Director Shantel Johnson
with the “Marketer of the Year” Golden Pelican Award.
Johnson, who is pictured above with North Oaks Chief Human Resources Officer
Jeff Jarreau, joined the North Oaks team as a market strategist/business
development representative in 2012 and was promoted to marketing director
in 2014. Recognized as North Oaks’ Leader of the Month in May 2017,
she directs a department that functions as an in-house advertising agency
and communications firm for the health system.
Under her tutelage, the North Oaks Business Development team has achieved
advances in social media, targeted marketing strategies and community
engagement in the past year. In addition to North Oaks ranking in the
top three large health systems for most awards received at the 2017 LSHPRM
Pelican Awards, the North Oaks website was recognized nationally with
a Best Site Design Distinction Award at the 18th Annual eHealthcare Leadership Awards. Also, digital campaigns have yielded
an additional 20 percent increase in website traffic during the past year.
“Shantel has a calm, confident countenance and a generous spirit.
Collaborating with her is a joy,” affirms Tracy Randazzo, vice president
of strategy and outreach for North Oaks Health System. “An excellent
manager and marketer, her passion for mentoring future leaders at North
Oaks and within the community makes her even more special.”
On the community front, Johnson served as the 2017-18 president of the
Tangipahoa Professional Women’s Organization, a group she has nurtured
through various leadership roles for the last several years. She was selected
to be keynote speaker at the organization’s 2018 “Women Mean
Business Conference,” where she received a standing ovation for
her presentation “How to Reconnect with Yourself and Prosper.”
She earned a bachelor’s degree in Marketing and a master’s
degree in Business Administration from the University of New Orleans.
Also, she participated in and graduated from Leadership Tangipahoa in 2017.
As a team, North Oaks received two Pelican Awards in the “Publications”
category for its
CommUnity and
Heartbeat newsletters.
CommUnity is an external newsletter published three times annually, which reaches
an average of more than 58,000 households per issue. North Oaks has produced
it for 18 years to deliver timely medical information, health tips and
preventive topics. It is also instrumental in publicizing community health
screenings, educational classes and support group meetings.
Heartbeat is an internal staff newsletter published quarterly for 33 years. It serves
as a vehicle for employee, physician and volunteer recognition and important
health system updates.
Pelican Awards also were earned for North Oaks Medical Center’s first
annual “Prepared for the Unexpected” Trauma Symposium and
North Oaks Primary Care’s “No Time to be Sick” advertising campaign.
The hospital’s
Level II Trauma Center hosted the “Prepared for the Unexpected” Trauma Symposium in
partnership with North Oaks Foundation and Southeastern Louisiana University’s
School of Nursing Nov. 3, 2017. Several regional and local leaders with
expertise in trauma care headlined the symposium with the goal of providing
national caliber education for 200 trauma providers working in the region.
Feedback indicated that 95 percent of attendees agreed that their educational
needs were fully met, and the symposium is now an annual event.
With North Oaks responsible for a region deemed medically underserved in
terms of primary care, the health system went to great lengths to create
more access by hiring six additional providers and adding/restructuring
clinics in the past year. The subsequent, award-winning, multimedia “No
Time to be Sick” advertising campaign was launched with impressive
results. New patients increased by 15 percent because of the campaign’s
efforts to generate awareness of the additional providers, new clinic
locations and the importance of annual well visits to staying healthy.
LSHPRM is a constituency group of the Louisiana Hospital Association. LSHPRM
sponsors the Pelican Awards annually to recognize and encourage improvement
in quality, effectiveness and impact of hospital communications, public
relations and marketing. This year, 28 health care organizations were
recognized with awards given in 34 categories.
The North Oaks Business Development team garnered four Pelican Awards at
the Annual ThreeSixtyEight Pelican Awards program hosted by the Louisiana
Society for Hospital Public Relations and Marketing (LSHPRM) Nov. 9 at
the Baton Rouge Marriott. Seated, from left, are: Creative Manager Pam
Cantrelle, Marketing Director Shantel Johnson, Communications Manager
Nanette White and Communications Specialist Laura Hanzo. Standing, from
left, are: Graphic Designer Sana Naeem, Public Relations Coordinator Melanie
Lanaux Zaffuto, Market Strategist/Business Development Representative
Tiffany Harvey-Gautier and Marketing Manager Ashley Miller. Not pictured
are: Print Shop Supervisor Luke Canzoneri, Market Strategist/Business
Development Representative Kay Kearney, Digital Media/Production Specialist
DJ Miller, Graphic Designer Noelle Moschitta, Press Operator Nina Rakocy,
Vice President of Strategy and Outreach Tracy Randazzo and Administrative
Assistant Ronda Tierney.