The North Oaks Business Development team garnered seven awards at the Pelican
Awards hosted by the
Louisiana Hospital Association (LHA) for its Hospital Public Relations and Marketing Constituency Group Nov.
8 at the Renaissance Hotel in Baton Rouge.
North Oaks received two Pelican Awards in the “Publications”
category for its
CommUnity and
Heartbeat newsletters.
CommUnity is an external newsletter published three times annually, which reaches
an average of more than 60,000 households per issue. North Oaks has produced
it for 19 years to deliver timely medical information, health tips and
preventive topics. It is also instrumental in publicizing community health
screenings, educational classes and support group meetings.
Heartbeat is an internal staff newsletter published quarterly for 34 years. It serves
as a vehicle for employee, physician and volunteer recognition and important
health system updates.
A Pelican Award also was earned in the “Graphic Design” category
for the health system’s “Fiscal Year Ending 2018 Annual Report.”
Each year, North Oaks publishes an annual report for distribution to its
board of commissioners, health system leadership and other critical stakeholders,
such as government officials. The objective of the piece is to inform
these stakeholders of important milestones, highlights and financial information
from the previous fiscal year, as well as to provide insight of future plans.
With a sports playbook theme, this year’s design illustrated how
the North Oaks team’s success is built on a game plan of compassion
and a commitment to being the region’s most trusted health care partner.
In the “Advertising” category, North Oaks earned Certificates
of Merit for its “Breathe” radio spot promoting Balloon Sinuplasty™,
which provides permanent relief for those suffering from chronic sinusitis,
and its “Surgical Services Birthday” direct mail piece, which
recommended guidelines for colon cancer screening.
Play It Safe, the health system’s free, interactive community event
for families, also received a Certificate of Merit. The goal of the annual
event is to increase awareness of common preventable injuries through
hands-on, educational safety activities.
Rounding out initiatives honored with Certificates of Merit was North Oaks
Medical Center’s “Gallery Wall” in the “Project
on a Shoestring” category. Built in-house using few resources and
featuring on-trend “emoji” educational takeaway cards, the
gallery wall’s goal was to build awareness as to how the health
system’s endocrinology, diabetes management and eye care services
support the same patients in complementary ways.
LHA’s Hospital Public Relations and Marketing Constituency Group
hosts the Pelican Awards annually. ThreeSixtyEight sponsored the awards.
The goal is to recognize and encourage improvement in quality, effectiveness
and impact of hospital communications, public relations and marketing.
This year, 26 health care organizations were recognized with 96 awards
given in 37 categories.
The North Oaks Business Development team garnered seven awards at the Pelican Awards hosted by the Louisiana Hospital Association
(LHA) for its Hospital Public Relations and Marketing Constituency Group
Nov. 8 at the Renaissance Hotel in Baton Rouge. Seated, from left, are: Graphic Designer Danielle Wilkinson, Creative Manager
Pam Cantrelle, Communications Manager Nanette White and Public Relations
Coordinator Melanie Lanaux Zaffuto. Standing, from left, are: Digital
Media/Production Specialist DJ Miller, Graphic Designer Sana Naeem, Marketing
Director Shantel Johnson, Market Strategist/Business Development Representative
Kay Kearney, Communications Specialist Laura Hanzo and Market Strategist/Business
Development Representative Tiffany Harvey-Gautier. Not pictured are: Print
Shop Supervisor Luke Canzoneri, Marketing Manager Ashley Miller, Graphic
Designer Noelle Moschitta, Press Operator Nina Rakocy, Chief Strategy/Outreach
Officer Tracy Randazzo, Press Operator David Schaerer and Administrative
Assistant Ronda Tierney.